Tesco
We have been working with Tesco on all their big marketing / communications initiatives. We scope the areas and identify the most compelling directions so that the team can write a precise & inspiring communications brief that is rooted in consumer insight.
Tesco Finest* communication brief development
Tesco were relaunching their £1.5 billion Finest* range. We used Adcepts to scope and define a precise communications strategy that provided Tesco a unique take on supermarket premium food ranges.
