Unilever family spreads: Country Crock/Rama/Blue Band

Unilever family spreads:
Country Crock/Rama/Blue Band/Milda

Brand positioning & communication brief development

Country Crock, Rama, Milda and Blue Band are a group of Unilever spread brands with the same ‘family goodness’ positioning in the USA , Germany, The Netherlands, Greece, Sweden & Turkey.

We’ve done many projects with this group including developing a new communications strategy based around a health benefit focused on growing kids – working out a way to make a complex subject not just accessible but emotionally engaging. Recently we worked on a long-term future strategy project working out how the brands could / should develop their overall positioning & product offering.



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