Hellmann’s / Hellmann’s Light / Calvé / Ligeresa

Hellmann’s / Hellmann’s Light / Calvé / Ligeresa:

Communications brief development

Unilever’s four mayonnaise brands across UK, Spain & France had to discover how to:

a) credibly demonstrate taste superiority
b) exploit & define the emotional benefits of the newly developed brand keys
c) approach sustainability

We helped create clear, differentiated communications propositions for each brand with road maps for the next 5 years.



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